Confused

Watched the news about the guy who decided to swim in the Arctic to raise awareness about Global Warming. Nice guy! Nice to see people take a stand and I, for one, am impressed by his performance as I fell through the ice once and it was cooooold! And I didn't stay in long enough to swim about.

But here's where I get a tiny bit confused. The guy is out to raise the issue of GW - that much I get - and he is going to do this, not only by swimming in freezing water, but also by travelling the world and talk about it. Hmmm...

Is he going to swim to all these places? Or is he going to hop on a plane spewing out not such good stuff?

And what is he going to talk about? That it was freezing cold? People may not be the best at recycling and just dumb in general but I do think we can give them the credit of knowing that swimming in the Arctic isn't going to be like sitting in a hot tub.

Wouldn't it be better - with today's advanced technology - to have video conferences? I know the impact won't be as striking but still... Fighting fire with fire is good in a lot of cases (fires) but is it really the best thing in a case like this?

I know I fly more than some but I recycle loads and my parents have a forest where we (re)plant trees every now and then so that ought to count for something.

But I still don't get Mr Arctic Swimmer.